"This year typifies the peak of what Madden Bowl has been," said Randy Chase, EA's senior director of North American marketing. Last year's winner, Eagles running back LeSean McCoy, will return to defend his title. "The Wedding Ringer" star will host and zero in on the action on the digital gridiron.Įlectronic Arts is taking over a block of downtown Scottsdale for a party that will include performances by Nelly and Florida Georgia Line, and Hart hosting Madden matches between NFL players. Participants in this year's Madden Bowl better bring their A game - or expect to be the brunt of jokes from Kevin Hart. Here's a look at some of the places where stars from the sports and entertainment worlds will mix and mingle: The events range from private, invite-only festivities to fan-friendly events that are open to anyone who buys a ticket. PHOENIX - The desert is great for stargazing, and that will certainly be the case as the Super Bowl takes over Phoenix and its suburbs.Ĭomedians Joel McHale and Kevin Hart will crack jokes for partygoers, newcomer Charli XCX will perform for troops and then revelers at ESPN's party, and Jamie Foxx and Drake will hold court at a pair of lounges at a swanky Scottsdale hotel.
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